Hierarchy is Even Built into the Korean Language

Probably one of the hardest areas for foreigners to grasp when learning Korean is the various ways in which the language requires the speaker and listener to understand and express how various players fit into the social hierarchy. This is far more complex in Asia than the “tu/usted” concept of Spanish; Asian-language speakers must be aware of and reflect the relative positions of the speaker, listener and 3rd persons being spoken about at all times.

Indeed, there is no “neutral” way to communicate in Korea and you cannot properly utter even simple sentences or greetings without the implication of respect or disrespect.

Therefore, if you are visiting Korea on business, you will soon find that business cards are a must. We’re not going to tell you that your one-sided English cards won’t work, but Korean language business cards will demonstrate to your potential partners that you are serious, and that you understand and respect their culture. This small effort on your part establishes trust and maximizes your opportunity for excellent results.

Therefore, we strongly recommend that you carry double-sided Korean-language business cards with you on business in Korea and with Koreans anywhere.